The era of showy interior decor is over according to the team behind the UK\’s largest online natural rug store.

United Kingdom (PRunderground) April 15, 2009 – The era of showy interior decor is over according to the team behind the UK’s largest online natural rug store. Feedback from customers at The Natural Rug Store (www.naturalrugstore.co.uk) reveals that home-makers and interior designers are shying away from grand statements and rich fabrics. Instead they’re turning to natural materials and a simple, understated luxury. This new decorative theme is not about ostentation, but homely self-indulgence. The mood is soft, warm, and cosily inward-looking.

Quarterly sales figures published by The Natural Rug Store confirm that the 2008/9 winter was a great one for natural rugs. Customers chose more rugs and runners made from natural materials such as bamboo, coir, jute, paper, seagrass, sisal, sisool, and wool than ever before.

(Natural rugs) from The Natural Rug Store reflect the economic and global concerns of home-owners in numerous ways. Each rug is uniquely made to the buyer\’s specification. These are not mass-produced rugs, but bespoke pieces of workmanship, handmade in the UK. The purchase of a natural rug has the dual role of supporting British jobs and the livelihoods of people elsewhere in the world who grow and harvest the bamboo, coir, jute, paper, seagrass, sisal, sisool, and wool from which they’re made.

Nothing about a rug or runner from The Natural Rug Store is artificial. All materials – including the cotton, leather, linen, moot, pepper, and suede used for the borders – are natural and sustainable. Growing or rearing makes them endlessly renewable. The communities that harvest the bamboo, coir, jute, paper, seagrass, sisal, sisool, and wool, rely on the popularity of natural rugs to support a sustainable way of life.

Natural rugs are also highly durable. The purchase of a rug or runner from The Natural Rug Store represents a long-term investment in a cosier and more relaxed way of life. There\’s nothing throwaway or short-term about a natural rug, these rugs are made to last.

To find out more, or to see how cosily reassuring a natural rug can look, visit www.naturalrugstore.co.uk or call on +44 (0)845 076 0086.

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CONTACT INFORMATION:
Contact Name: Steven Handley
Phone #: +44 (0)845 076 0086
Email: info@naturalrugstore.co.uk
Web: http://www.naturalrugstore.co.uk

Please direct all questions to the person listed under “contact information” above. PRunderground does not represent this company, we are simply the distributor of this release.