Growth in sales of natural floor coverings confirms that the trend towards sustainability in home ownership and decoration continues. While the media focus tends to be on energy-saving equipment.

United Kingdom (PRunderground) April 15, 2009 – Growth in sales of natural floor coverings confirms that the trend towards sustainability in home ownership and decoration continues. While the media focus tends to be on energy-saving equipment, environmentally conscious home-makers are taking a much broader approach toward sustainability. They are decorating their homes using materials that are long-lasting and entirely natural.

The online retailer, Floor Couture (www.floorcouture.co.uk) , is riding the wave of sustainable interior design. Both visitor numbers and sales continue to grow as interior designers choose floor coverings that don’t cost the earth.

Every floor covering at Floor Couture is made from 100% natural materials: bamboo, coir, jute, paper, seagrass, sisal, sisool, and wool. These are the long-lasting floor coverings that help support the communities that grow the raw materials from which they’re made.

The floor coverings themselves are made in the UK to exacting quality control standards. The design team behind Floor Couture have created a range of weaves and patterns that reflect the tastes of modern Britain. The materials may be timeless, but the look is modern and sophisticated. For the most part, natural floor coverings come in muted colours that reflect the homely and reflective mood of the moment. Nevertheless a couple of the wool floor coverings come in more exuberant colours.

One unexpected feature of using natural materials is the longevity of the finished product. Properly maintained, a natural floor covering should last as long as any other type of floor covering. Different materials are suited to different uses. A guide on the Floor Couture site helps interior designers choose the type of natural floor covering that’s right for their particular project.

The appeal of natural flooring goes way beyond environmental concerns. The subtle tones and textures of these woven floorings open up a huge range of design possibilities. Some styles conjure up the cool elegance of a boardroom; others capture the cosy fireside warmth of a domestic lounge. All of them reflect the current drive towards sustainability in all aspects of building design and decor.

To see the full range, visit www.floorcouture.co.uk or call +44 (0)845 071 9455 for further information.

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CONTACT INFORMATION:
Contact Name: Steven Handley
Phone #: +44 (0)845 071 9455
Email: info@floorcouture.co.uk
Web: http://www.floorcouture.co.uk

Please direct all questions to the person listed under “contact information” above. PRunderground does not represent this company, we are simply the distributor of this release.